Mobile marketing goes to Hollywood
Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns...
View ArticleWord of mouth: love it or hate it
You can love it, you can hate it. But surely you can’t stop it. It’s the word of mouth, the viral effect that can damage (or even destroy) your brand or can make you a star in a few days. I enjoyed...
View ArticleWord-of-mouth for the new Renault Clio
The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is...
View ArticleBranded content and word-of-mouth
Last week eMarketer has published the results of a research by Sharpe Partners which investigated the potentials of viral marketing. The results are interesting, since they confirm the power of viral...
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Who hasn’t asked for a late checkout?
It’s great to see a brand flip industry standards. The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream....
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An Uber experience: ride with the DJ
The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service. The idea is simple. As Afrojack is taken to his own event in a Bentley...
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